Fighter Pilots As Advertisers
When advertisers want to impress their audience that their product is the very top of the line, the best of the best, inevitably they will draw some comparison to fighter pilots. They know that everything about fighter pilots is cool and they are indeed the best of the best. You've heard it before, "eyes of a fighter pilot," "skills of a fighter pilot," and "reflexes of a fighter pilot." Advertisers know that by integrating fighter pilots into their ads that they immediately capture the female viewer because it's a well-known fact that chicks dig fighter pilots. They know that by utilizing fighter pilots as a selling point of their product that they immediately capture the male audience because men either envy or want to be a fighter pilot but they both are drawn to the mystique.
You may ask why don't we see fighter pilots more often as corporate spokesmen and pitchmen for all sorts of products? Well, since the fighter pilot image is such a powerful selling tool, to the point where people can hardly control their buying urge, government legislation around the world has had to limit advertising firms from their use of the image. Commercial ad firms must apply for a permit to use a fighter pilot comparison or actual image of a fighter pilot. By doing this governments are able to control mass buying hysteria as an ongoing, every day occurrence.
The following video is an example of a current advertisement that uses the powerful sales techniques mentioned. Be forewarned that explicit and very strong fighter pilot images are used in the pitch to sell this item. With that in mind, you should be able to overcome the sudden and intense desire to rush out and purchase this product. If you are at all concerned that you will not be able to counter this immediate buying urge you may want to handcuff yourself to your desk and throw the key out of reach.
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